First-Party Data is information collected directly from your own customers or users with their consent. It is highly valuable because it provides businesses with accurate, personalized, and actionable insights about their customers.
1st-Party Data is:
Accurate
Compliant
Cost Efficient
Flexible
Insightful
Personal
1st-Party Data Provides:
Reduced Dependency on 3rd parties in a cookie-less world.
Opportunities to have meaningful conversations with your customers.